Sale!

Test Bank for Advertising & IMC: Principles and Practice, 11th Edition By Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN-13: 9780134481463, ISBN-10: 0135982960, ISBN-13: 9780135982969

$100.00 $50.00

Test Bank for Advertising & IMC: Principles and Practice 11th Edition Moriarty

Description

Test Bank for Advertising & IMC: Principles and Practice 11th Edition Moriarty

Test Bank for Advertising & IMC: Principles and Practice, 11th Edition By Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN-13: 9780134481463, ISBN-10: 0135982960, ISBN-13: 9780135982969

Table of Contents

1. Strategic Brand Communication

2. Advertising

3. Public Relations

4. Action and Interaction: Direct Response and Promotions

5. How Brand Communication Works

6. Strategic Research

7. Segmenting and Targeting the Audience

8. Strategic Planning

9. Creative Side

10. Promotional Writing

11. Direct Response

12. Media Basics

13. Paid Media

14. Owned, Interactive, and Earned Media

15. Media Planning and Negotiation

16. IMC Management

17. Evaluating IMC Effectiveness

18. Social Impact, Responsibility, and Ethics: Is it Right?